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Text4Baby--A Valuable Resource You Should Know

To help more pregnant women and new moms increase their knowledge about caring for their health and giving their babies the best possible start in life, the National Healthy Mothers, Healthy Babies Coalition launched text4baby, the first free health text messaging service in the U.S. Text4baby supports moms by providing accurate, text-length health information and resources in a format that is personal and timely, using a channel they know and use.
“Every woman deserves access to information that will help her give her baby the best possible chance at a healthy start in life,” said Judy Meehan, CEO, National Healthy Mothers, Healthy Babies Coalition.

According to the National Healthy Mothers, Healthy Babies Coalition, each year in the U.S., more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday. The infant mortality rate in the U.S. is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise. Research shows Over 85% of Americans own a cell phone and 72% of cell users send or receive text messages.

Pregnant women and new mothers who text “BABY” (or “BEBE” for Spanish) to 511411 receive weekly text messages (timed to their due date or their baby’s birth date) throughout pregnancy and up until baby’s first birthday. The text messages provide information on a variety of topics critical to maternal and child health, including developmental milestones, immunization, nutrition, mental health, safety, and more. Text4baby messages also connect women to resources and national hotlines. The content of the messages has been developed in collaboration with government and non-profit health experts. Free messaging services are generously provided by participating mobile operators.
"My favorite thing about Text4baby is the appointment reminder! It is so helpful to have another reminder about when to go for healthy infant checkups and when my baby should get her immunizations. We learn something new with each text,” said Hannah from Barnsdall, OK.

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